On April 9, 1989, Soviet troops killed 21 peaceful protesters in Tbilisi. Tulips became a mourning symbol. In 2025, Georgia’s pro-Russian government marked it as “violence by a foreign power,” refusing to name Russia. While brands stayed silent, our agency, Supermarket, spoke up: one post, tulips on asphalt spelling “RUSSIA DID IT.” No media spend, thousands of shares, major media pickup. Sometimes one image tells the truth.
Russia did it
Awards
Shortlist
Design
Graphic Communication
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More Graphic Communication Works
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Shortlist Design Graphic Communication
HALF-FULL COFFEE DONATION
Publicis Ukraine / Kyiv
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Bronze Award Design Graphic Communication
Visual identity for the 10th anniversary of festival LAMPA
Ausme Studio / RigaDeep White / Riga
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Bronze Award Design Graphic Communication
The Metal Eye Test
Next DC / Sofia