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Heavily Accented

Cruzcampo needed a new positioning to modernize the brand with a more contemporary and relevant statement, ‘an iconic campaign’. The result was “Heavily Accented”: accent understood as a concept that transcends linguistics, a universal and empowering tool.

Awards

Genius Loci Film & Audio TV/Cinema Commercials
Silver Award Integrated & Innovation Best Use of Technology
Silver Award Film & Audio TV/Cinema Commercials
Member Club Gold Award Integrated & Innovation Best Use of Technology
Member Club Gold Award Film & Audio Craft – animation, VFX, CGI and 3D
Member Club Gold Award Film & Audio Craft – Direction, Cinematography and Editing
Member Club Gold Award Film & Audio TV/Cinema Commercials

Details

Categories:

Country:

Year:

Credits

Client:

Cruzcampo

Agency:

OgilvySpain

Agency Producer: Asier Ollo
Art Director: Rodrigo Domínguez Adrian Poveda Guille Fernández De la Puente
Chief Creative Officer: Roberto Fara
Copywriter: Pablo Poveda Borja López Elena Hernández
Creative Director: Roberto Fara Juan Pedro Moreno Javier Senovilla Barbero
Designer: Nacho García Miriam Malta
Executive Creative Director: Juan Pedro Moreno Javier Senovilla Barbero
Film Director: Erik Morales

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  • Gold Award Integrated & Innovation Best Use of Technology
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    Impulse

    Impulse

    Cheil Spain / MadridSamsung Electronics Iberia / MadridAcid Tango / MadridSomos5 / Madrid

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