HetzJaeger. Antifascist Algorithms.

Fascist music is available on all major music platforms. Even worse: their algorithms promote these songs. If you listen to Nazi music once, more and more will be recommended. We remind the providers of their duty of care – by forcing their algorithms to recommend our Trojan Nazi band “HetzJaeger“ instead of fascist bands. In one month, the algorithms recommend “HetzJaeger“ over 120,000 times. The press pitched in, and over 700 fascist songs and bands have been removed.

Awards

Gold Award Interactive & Mobile Interactive & Mobile for Non-profit/Public Service/NGO
Silver Award Interactive & Mobile Interactive Campaigns
Silver Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO
Silver Award Integrated & Innovation Best Use of Data
Bronze Award Brand Experience PR / Events

Credits

Philipp und Keuntje

Advisor: Rabea Huthmann
Agency Producer: Lisa Krane
Art Director: Scott Gurinskaite Shannon Rogers
Copywriter: Haye Stein
Creative Director: Nicolas Klein Moritz Raulfs
Editor: Lisa Pawlowski-Neuber
Head of Digital Media: Elena Nikanorova
Other: Jonas Keller Lena Reinke Ayleen Finkenzeller Diether Kerner

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