#HomeWorkIKEA

How could IKEA help people adapt to a new way of living and working during the Covid-19 lockdown? A large part of remote working is spent on video calls, but our home isn’t always as tidy as it should be to maintain a professional image. So #HomeWorkIKEA made images available from the IKEA 2020 catalog that people can download and use as a background during their Zoom video calls. A new work tool for a new way of working.

Awards

Nomination Brand Experience New Use of Media
Member Club Gold Award Interactive & Mobile Digital Service Experience
Member Club Gold Award Interactive & Mobile Any Other

Credits

Bar Ogilvy Portugal

Account Executive: Matilde Parreira
Agency Producer: Nuno Calado
Art Director: João Amaral
Copywriter: Nuno Riça
Creative Director: Nuno Riça João Amaral
Digital Production Director: Sara Fonseca
Executive Creative Director: Diogo Anahory José Bomtempo
Web Designer: João Domingues

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