In gaming culture, cheat codes restore health or boost performance. That’s exactly what Dr.Max does in real life – provides health through medicines and vitamins. In collaboration with the most anticipated Slovak game Vivat Slovakia, we launched Dr.Max Cheat Code – a branded in-game feature giving players instant health while connecting the pharmacy to entertainment in an organic, story-driven way.
DRMAX CHEAT CODE
Awards
Bronze Award
Interactive & Mobile
Any Other
Shortlist
Integrated & Innovation
Branded Content
Details
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Dr.Max
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More Any Other Works
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Bronze Award Integrated & Innovation Branded Content
My name is my story
Inter Media House & Alkemy / MilanoAlkemy / MilanoFC Internazionale Milano / MilanoJackleg Studio / Milano
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Silver Award Integrated & Innovation Product / Service InnovationBronze Award Integrated & Innovation Branded Content
RosaLilaLand
Demner, Merlicek & Bergmann / DMB. / Vienna
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Gold Award Integrated & Innovation Branded Content
Racing Offers
Fitzroy | United Playgrounds / AmsterdamBlammo Media / DiemenGameKings / DiemenH20 E-Sport Campus / Purmerend