Starting point: We have a large and active online community that takes part in numerous discussions, shares tips and diligently writes reviews. We wanted to use this diversity of honest opinions to position our brand. Solution: For the past 4 years, our campaigns have exclusively featured voices from our Community. The result: We’ve become the largest online shop in Switzerland.
Honest Opinions
Awards
Member Club Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Details
Categories:
Country:
Year:
Credits
Client:
digitec.ch
Agency:
CMO:
Martin Walthert
Copywriter:
Our community
Creative Director:
Flurin Spring
Designer:
Severin Keller
Silvia Meierhofer
Sven Mathis
Barbara Schuler
Clémence Cenci
Julian Stauffer
Photographer:
Cathrin Schön
Project Management:
Maryia Alipieva
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