How to bring back hope and childlike wonder to Ukrainians exhausted by war? We created packaging that fuses design, tech, and art: the spectrogram of Shchedryk (Carol of the Bells) became a visual system. Using AR, people could play the song themselves — making mistakes, trying again, like in childhood. Each Honey Patisserie box became a moment of magic, and all 1,000 Advent calendars sold out on pre-order.
Honey: Playing Packaging
Awards
Shortlist
Design
Packaging
Details
Categories:
Country:
Year:
Credits
Client:
Honey Patisserie
Agency:
Creative Director:
Viktor Shkurba
More Packaging Works
-
Silver Award Film & Audio Any OtherShortlist Design Packaging
Reclaiming the East
Postmen / Kyiv
-
Shortlist Design Packaging
Machetto – tales of taste
Idea Studio © / Cava de'Tirreni
-
Shortlist Design Packaging
MANIN
PENSANDO EN BLANCO / HondarribiaMANIN Y SUS MUCHACHOS / EL BUSTO