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Hornbach “Democratic Art – An Ai Weiwei for everybody.”

In early 2020, Hornbach, together with Chinese concept artist Ai Weiwei, launched a unique project: a work of art consisting solely of materials available in every Hornbach product range and therefore available to everyone for the price of the materials alone. A genuine Ai Weiwei, suitable for reproduction with the help of an instruction book and including a certificate of authenticity: “Safety Jackets Zipped the other Way”.nn

Awards

Silver Award Integrated & Innovation Integrated Campaigns for Commercial Brands
Member Club Gold Award Integrated & Innovation Integrated Campaigns for Commercial Brands
Member Club Gold Award Brand Experience PR / Events

Details

Categories:

Country:

Year:

Credits

Client:

Hornbach

Agency:

HEIMAT, Berlin | NEUTRAL, ZürichHEIMAT, BerlinNeutral, Zürich

Account Director: Tim Holtkötter Inna Schill
Account Manager: Franziska Lequen
Agency Producer: Lisa Cordes Nick Hudson
Art Director: Sascha Jörres
Chief Creative Officer: Guido Heffels Rudolf Schürmann
Creative Director: Marlon Fischer Felix Pfannmüller Michelle Nicol
Designer: Book: Data-Orbit
Director of Photography: Leander Ott
Film Director: Harun Güler
Sound Designer: Cerstin Cassidy David Arnold

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