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How we turned traffic fees into our media

MIR cared-owners were offered commission-free payment of traffic fines. Their competitors’ image, high-level communication and pitches from banks and applications made the payment offer invisible. Therefore, the message to drivers was conveyed by parking branded vehicles in non-parking areas and driving them past speed cameras.

Awards

Nomination Brand Experience New Use of Media

Details

Categories:

Country:

Year:

Credits

Client:

NSPK

Agency:

Adwise

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