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I Bet It My Way

Brief:nDevelop an overarching brand campaign that builds up the brand awareness of betway, drives consideration and is outstanding in an homogenic category.nSolution:nInstead of creating another betting Ad packed with football or fan scenes, we created an unique and outstanding approach by showing how people have always been betting since the dawn of time.

Awards

Bronze Award Film & Audio TV/Cinema Commercials
Bronze Award Film & Audio Online Videos
Bronze Award Film & Audio Craft – Direction, Cinematography and Editing

Details

Categories:

Country:

Year:

Credits

Client:

betway

Agency:

David+Martin

Agency Producer: Christine Kastens Fabian Kournettas Jakob Preischl Leonard Leis
Art Director: Michael Schneider Stephanie Gordon
Copywriter: Jonathan Weinert
Creative Director: Szymon Rose David Stephan Daniel Schäfer
Digital Strategy: Julian Köhler
Director of Photography: Khalid Mohtaseb
Editor: Paul Hardcastle
Film Director: Philippe Tempelman
Other: David Stephan Mark Hassan Simone Leingruber Martin Eggert
Sound Designer: Wave Studios NY Aaron Reynolds
Strategy: Stefan Lissinna

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