According to UNPF, 31% of people in Georgia don’t want a girl to be born into their families.rnOver the past 20 years, thousands of girls were never born because of gender-selective abortions.rnEvery year pharmacy brands follow the same Women’s Day formula – promoting beauty products, using plenty of pink. So we decided to create the most stereotypical ad possible — just to flip it on its head and deliver something shocking, and rip off the audience’s rose-colored glasses.
It’s a girl
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Silver Award Film & Audio Film & Audio for non-profit / public service / NGOBronze Award Film & Audio TV / Cinema CommercialsBronze Award Film & Audio Online VideosBronze Award Film & Audio Craft – Direction, Cinematography and Editing
The full picture
Saatchi & Saatchi Germany / Düsseldorf
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Gold Award Film & Audio Craft – Direction, Cinematography and EditingBronze Award Film & Audio Online Videos
The Cause of The Accident That Started The Fire
CANADA / BarcelonaAudiovisual from Spain / MadridICEX / Madrid
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Silver Award Film & Audio Online Videos
COUP IN THE THEATRE
THIS IS LOCCO