Icelandic lamb

The brandmark is designed to be a certificate of origin and in that way a stamp of quality. The inspiration for the design originates in Viking age carvings, alluding to its country of origin, Iceland. The inscription; „Roaming free since 874“, implies that the product is part of a long tradition, standing for quality and purity.rnBlack and white images and a classic serif font helps the identity to convey the brand’s heritage.

Awards

Nomination Design & Craft Corporate Brand Identity

Details

Credits

Jónsson & Le'Macks

Art Director: Sigurður Oddsson Stefán Snær Grétarsson Albert Muñoz
Copywriter: Friðgeir Einarson
Creative Director: Viggo Jónsson Albert Muñoz
Designer: Eysteinn Þórðarson
Illustrator: Sigurður Oddsson

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