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If your partner turns out to be a tyrant

Every two weeks a woman in Switzerland dies as a result of domestic violence. The goal of the Center for Women Zurich (Frauenzentrale Zürich) was to raise awareness for this delicate topic without showing outright violence. rnUsing the message «If your partner turns out to be a tyrant» we broach domestic violence with a unique twist: women are portrayed with their partners who look like well-known tyrants from world history.

Awards

Nomination Design & Craft Illustration & Photography

Details

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Credits

Client:

Frauenzentrale Zurich

Agency:

Publicis Communications Switzerland

Copywriter: Christian Stüdi
Creative Director: Thomas Wildberger Daniel Ahrens Urs Schrepfer
Photographer: Carioca Studio

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