Ikano Smells Like Teen Spirit

Ikano is a wine brand for young people aiming to change the perception of wine as a conventional beverage. As Ikano itself is a blend of European and Georgian grape varieties, tradition with contemporary, old with new and serious with fun are mixed up together. rnTo grab the attention of young Georgians, we put this dual philosophy to a test by covering the most recognizable youth anthem “Smells Like Teen Spirit” as a traditional Georgian folk song.

Awards

Silver Award Film & Radio Sound Design

Details

Credits

Leavingstone

Account Director: Marika Karalashvili
Copywriter: Rezo Shelia
Creative Director: George Sibashvili Levan Lepsveridze
Designer: Beka Sadagashvili Temo Kartlelishvili Levan Kvaratskhelia
Director: Giorgi Popiashvili
Director of Photography: Guri Goliadze
Graphics: Thomas Burns
Illustrator: Nino Injia
Singers: Dato Misho Metreveli Ambardnishvili Eliava
Sound Designer: Tornike Japiashvili Tornike Karchkhadze

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  • Gold Award Film & Radio Any Other
    Silver Award Design & Craft Any Other
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    37 Days