Ikano is a wine brand for young people aiming to change the perception of wine as a conventional beverage. As Ikano itself is a blend of European and Georgian grape varieties, tradition with contemporary, old with new and serious with fun are mixed up together. rnTo grab the attention of young Georgians, we put this dual philosophy to a test by covering the most recognizable youth anthem “Smells Like Teen Spirit” as a traditional Georgian folk song.
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Ikano Smells Like Teen Spirit
Awards
Silver Award
Film & Radio
Sound Design
Details
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Credits
Client:
Ikano
Agency:
Account Director:
Marika Karalashvili
Copywriter:
Rezo Shelia
Creative Director:
George Sibashvili
Levan Lepsveridze
Designer:
Beka Sadagashvili
Temo Kartlelishvili
Levan Kvaratskhelia
Director:
Giorgi Popiashvili
Director of Photography:
Guri Goliadze
Graphics:
Thomas Burns
Illustrator:
Nino Injia
Singers:
Dato
Misho Metreveli
Ambardnishvili
Eliava
Sound Designer:
Tornike Japiashvili
Tornike Karchkhadze
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Ogilvy & Mather Germany
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Gold Award Film & Radio Any OtherSilver Award Design & Craft Any OtherNomination Film & Radio Sound Design

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