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37 Days

To show how important heat is for life, the agency set up an experiment to create life in a hostile environment. They built a cube, divided into two sections heated and by two electric heaters, and brought to British Columbia, at 2400 metres above sea level in temperatures as low as -30°. In 37 days, this ephemeral installation managed to bring forth many flowers in an environment hostile to any kind of plant life.

Awards

Gold Award Film & Radio Any Other
Silver Award Design & Craft Any Other
Nomination Film & Radio Sound Design

Details

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Country:

Year:

Credits

Client:

Atlantic Groupe

Agency:

Leo Burnett France

Agency Producer: Antoine Grujard
Art Director: Jerome Gonfond
Conception: Thomas Czarnecki Hadi Hassan-Helou Jerome Gonfond Christophe Corsand
Copywriter: Hadi Hassan-Helou
Creative Director: Xavier Beauregard
Designer: Jean-François Campeau
Director of Photography: Olivier Staub
Executive Producer: Michel David
Film Director: Olivier Staub
Producer: Vlad Doclin
Production Company: La Cavalerie

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