IKEA – Inspired by life

Task:rnThe new campaign platform “inspired by life” shows that IKEA has suitable solutions in all areas of life. Quick, simple and affordable.rnIdea:rnAt every stage of life, changes await that turn life-and the home-upside down: whether it’s a new baby, a separation or new goals.rnSolution:rnThe print motifs show moments from life – represented by a selection of IKEA classics. For every change, there’s the right piece of furniture. The IKEA price makes a simple statement.

Awards

Bronze Award Print & Outdoor Outdoor (including poster and billboard)
Bronze Award Print & Outdoor Print Advertising

Credits

thjnk Germany GmbH

More Outdoor (including poster and billboard) Works