Since they where launched 40 years ago, Chicken McNuggets have a sharing problem: the numbers of nuggets often cannot be shared equally among the number of people at the table. Mathematicians have developed a formula for this problem: The Chicken McNugget Theorem. It is taught under that name in universities. And we solved it – with the world’s first single Chicken McNugget. One nugget that makes it possible to order – and to share – any number of nuggets.
The Chicken McNugget of Love
Awards
Shortlist
Brand Experience
Creative Effectiveness
Details
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Credits
Client:
McDonald's
Agency:
More Creative Effectiveness Works
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Shortlist Brand Experience Creative Effectiveness
Siolence
BBDO Wien / Vienna
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Shortlist Brand Experience Creative Effectiveness
Influenchild
MADE BY VACULIK / Bratislava
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Shortlist Brand Experience Creative Effectiveness
Call it by its name – We reduce the VAT on menstrual products.
LINE Agency / BucharestENROUSH / Bucharest