Books have the power to rehabilitate. Yet prison libraries are severely underfunded, and donated books must be brand new, paperbacks, sent from a major book retailer. “Inside Stories” gives convicts the first read of brand new Penguin books. These are then purchased by ethically conscious readers online or in-store, forming a connection between them and the inmate, and adding a unique perspective to their book.
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Inside Stories
Awards
Gold Award
European Best Young Creative
Communication Ideas
Member Club Gold Award
European Best Young Creative
Communication Ideas
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Creative Director:
Jay Parekh
Alex Morris
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