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Instead of Cafe

Expensive restaurants are closing one after another because of the crisis 2015 in Russian. To save money people stopped using public catering. IKEA decided to prove that home kitchen could easily beat restaurant experience. rnIKEA opened a unique branded service “”IKEA Instead of Cafe”” in Moscow and St. Petersburg. It is not a cafe or a restaurant, it is a place where everyone can cook favorite dishes and at the same time test drive IKEA kitchens. And do not spend money.

Awards

Nomination Integration & Innovation Total Brand Communication

Details

Categories:

Country:

Year:

Credits

Client:

IKEA

Agency:

Instinct

Art Director: Anna Kau-Ten-Chzhi Maxim Demkin
Chief Creative Officer: Roman Firainer Yaroslav Orlov
Copywriter: Eugenia Babior
Creative Director: Kolya Fabrika

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