A new music festival, Ural Music Night, took place in Ekaterinburg, a large city with a population of 1.5 million people. It was important to create a playful, seamless platform that speaks to different audiences in a unified voice. The idea of a campaign was inspired by the old Soviet technology that uses visual codes for sound synthesis. This technology was re-created in a modern way so that any medium can be heard with a special mobile app called ‘MusicNight’.
Listen to Me
Awards
Silver Award
Design & Craft
Any Other
Silver Award
Interactive & Mobile
Any Other
Nomination
Integration & Innovation
Total Brand Communication
Nomination
Promotions & New Media
New Use of Media
Nomination
Print & Outdoor
Poster Advertising
Details
Categories:
Country:
Year:
Credits
Client:
Ural Music Night
Agency:
Art Director:
Vladislav Derevyannikh
Daria Ovechkina
Copywriter:
Daria Ovechkina
Anton Rozhin
Creative Director:
Andrei Gubaidullin
Designer:
Vladislav Derevyannikh
Yana Akhmetshina
Dmitry Maslakov
More Any Other Works
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Bronze Award Interactive & Mobile Any OtherShortlist Integrated & Innovation Branded Content
DRMAX CHEAT CODE
THIS IS LOCCO
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Silver Award Integrated & Innovation Integrated Campaigns for Commercial BrandsSilver Award Integrated & Innovation Branded ContentBronze Award Brand Experience Point of Sale Experience and ActivationBronze Award Brand Experience PromotionsBronze Award Interactive & Mobile Any OtherShortlist Interactive & Mobile Digital Direct Marketing
Square Cookie
Saatchi & Saatchi Germany / Düsseldorf
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Silver Award Brand Experience PR / EventsBronze Award Integrated & Innovation Artificial IntelligenceShortlist Integrated & Innovation Integrated and Innovation for non-profit / public service / NGOShortlist Integrated & Innovation Best Use of DataShortlist Interactive & Mobile Interactive & Mobile for non-profit / public service / NGOShortlist Interactive & Mobile Any OtherShortlist Brand Experience New Use of Media
SIGHTS OF TOMORROW
Demner, Merlicek & Bergmann / DMB. / Vienna