Become a Member

The full picture

The smallest visual data information is a pixel. Only the right combination forms a recognizable image. Medicine relies on information to obtain a complete picture. Misguided data protection in Germany hinders the chances of recovery for over 4 million cancer patients. The campaign uses the pixel analogy to mislead the viewer. You think you see an Old Master but a different truth is hidden behind. Where the pixels become denser, you see: it is a matter of life and death.

Awards

Silver Award Film & Audio Film & Audio for non-profit / public service / NGO
Bronze Award Film & Audio TV / Cinema Commercials
Bronze Award Film & Audio Online Videos
Bronze Award Film & Audio Craft – Direction, Cinematography and Editing

Details

Categories:

Country:

Year:

Credits

Client:

yeswecan!cer

Agency:

Saatchi & Saatchi Germany / Düsseldorf

More Craft – Direction, Cinematography and Editing Works

  • Shortlist Film & Audio Online Videos
    It’s a girl

    It’s a girl

    Playmakers / TbilisiEnkeny Films / Tbilisi

  • Shortlist Film & Audio Craft – Direction, Cinematography and Editing
    The Unwritten Recipe

    The Unwritten Recipe

    Casper Films / LisbonDentsu Creative Iberia / LisbonSom de Lisboa / Lisbon

  • Shortlist Film & Audio Craft – Direction, Cinematography and Editing
    Shortlist Film & Audio Craft – animation, VFX, CGI and 3D
    Everest

    Everest

    Zaraguza SK / Bratislava

View More