Take-out food and beverages are great. Single-use-packaging on the other hand is pure evil. Luckily there is RECUP and REBOWL, a reusable system that makes it easy to be good. In an out-of-home campaign throughout Germany we translated this idea into simple but eye-catching posters. Comparing RECUPs and REBOWLs with their evil single-use antagonists. The over 20 different creatives were inspired by politics, literature, pop culture, tabloid press and local topics.
It’s so easy to be good
Awards
Bronze Award
Print & Outdoor
Outdoor
Details
Categories:
Country:
Year:
Credits
Client:
reCup GmbH
Agency:
Art Director:
David Emmer
Kastner Frankfurt
Copywriter:
Stefan Schmidt
Kastner Frankfurt
Carsten Bug
Philipp Janz
Creative Director:
Kastner Frankfurt
Carsten Bug
David Emmer
Designer:
RECUP
Hannah Lauer
Head of Brand & Relations:
Johanna Perret
RECUP
Managing Partner & Head of Strategy:
Till Wagner
Kastner Frankfurt
Mediaplaner:
Roger Mohr
DunkelGrün
Other:
RECUP
Stefan Schmidt
Kastner Frankfurt
Katja Heinbuch
Lara Aktaran
Stefanie Schwegler
Photographer:
Peter Schauwienold
Production:
Sebastian Weil
Kastner Frankfurt
Public Relation:
Greta Mager
RECUP
More Outdoor Works
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Bronze Award Print & Outdoor Outdoor
The Zero Carbon Billboard
BBDO Dublin
-
Bronze Award Print & Outdoor OutdoorBronze Award Print & Outdoor Print AdvertisingBronze Award Design Graphic Communication
MINImalism
Serviceplan Germany
-
Silver Award Print & Outdoor OutdoorSilver Award Print & Outdoor Print Advertising
Merkel
thjnk Berlinthjnk ag