The story is a convincing re-creation of Mr Stewart in his ’60s and ’70s heyday, where he’s seen winning races and enjoying the jet set Formula 1 lifestyle, while politely refusing bottles of Heineken when they’re offered to him. And he continues to do so to the present day, where the 77-year-old legend shows once again the right behaviour of a responsible driver.
Jackie
Awards
Silver Award
Film & Radio
TV/Cinema Commercials
Member Club Gold Award
Film & Radio
TV/Cinema Commercials
Details
Categories:
Country:
Year:
Credits
Client:
Heineken
Agency:
Agency Producer:
Mariella Maiorano
Art Director:
Alessandro Candito
CCO Publicis Italy:
Cristiana Boccassini
CCO Publicis WW & CCO Publicis Groupe Italy:
Bruno Bertelli
Copywriter:
Bruno Vohwinkel
Director of Photography:
Stephane Vallee
Executive Creative Director:
Luca Cinquepalmi
Marco Venturelli
Film Director:
Gary Freedman
Strategic Planner:
James Moore
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