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KFC TV Shopping

In 1957 KFC invented chicken basket. It has changed a lot since then, so to celebrate the anniversary of this legend the brand produced a limited amount of steel baskets in original design. They were sold in restaurants in addition to the standard chicken, but people were not getting it: why do you need your own basket to go to KFC? The point that it gives you a 30% discount on chicken for the rest of the year didn’t seem to help…

Awards

Member Club Gold Award Promotions & New Media Live Stunts

Details

Categories:

Country:

Year:

Credits

Client:

KFC Russia

Agency:

RODNYA Creative PR Studio

Agency Producer: Julia Striganova
Branded Communications Director: Margarita Kraskovskaya
Creative Director: Serafima Gurova
Creative Projects Director: Natalia Ushakova
Media Management: Nikita Belov
Production Company: Zebra Hero

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