On 15th November 2014, hundreds of neo-Nazis were surprised at their annual march in the small town of Wunsiedel when their demonstration was turned into a charity walk. For every metre the neo-Nazis covered, €10 went to EXIT-Deutschland – an NGO that helps neo-Nazis leave the far-right scene. This left the demonstrators with two options: to either sponsor their own downfall or abandon the march through Wunsiedel for the first time in 20 years.
Rechts gegen Rechts – Der unfreiwilligste Spendenlauf Deutschlands
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Credits
Client:
ZDK Gesellschaft Demokratische Kultur
Agency:
Account Manager:
Miriam Mueckner
Ina Bach
Agency Producer:
Judith Uhrlau
Kai Struwe
Art Director:
Anne-Grit Maier
Yasemin Boyraz
Fiete Lühn
Client Account Director:
Fabian Wichmann
Copywriter:
Matthäus Bauer
Michael Martin
Alina Meisenbach
Creative Director:
Florian Grimm
Jan Wiendieck
Boris Grunwald
Ralf Heuel
Digital Director:
Ulrich Erdmann
Director of Photography:
Martin Kaeswurm
Editor:
Mark Broszeit
Graphics:
Robert Stoof
Programmer:
Jens Gardeler
Michael Sturm
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