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Kotimaista

The Kotimaista brand is targeted at the domestic “Finnish food lovers”, and thanks to its affordability, everyone can buy them. Still, Kotimaista had received poor grades for quality and taste, as well as both usage rate and customer awareness were considerably lower than its competitors. We realised that distinguishing from the visual noise of a store is only possible by simplifying the packaging design, while preserving the signals important to the consumer.

Awards

Member Club Gold Award Design Packaging

Details

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Credits

Client:

S-Group

Agency:

BOND

Agency Producer: Tiina Enqvist Mirva Kaitila
Creative Director: Marko Salonen
Designer: Kevin Hytönen Aatos Mononen Tea Tavio
Insight and Customer Understanding: Ida Virkki
Marketing Manager: Tea Järvinen
Media Agency: Juha Halmesvaara
Senior Business Development Strategist: Perttu Pöyhönen
Strategy: Lauri Toivonen

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