The new KUKA brand showroom features a radical new approach: The showroom itself is completely dark until visitors bring it to life. Each individual visitor is recognized by a tracking system that guides guests through the space by means of a dynamic lighting concept and activates the various exhibits. Visitors can set two huge KUKA industrial robots in motion – which in turn form the project screen for a complex, multi-dimensional projection of brand themes in real time
KUKA Brand Experience
Awards
Nomination
Design & Craft
Environmental Design
Details
Categories:
Country:
Year:
Credits
Client:
KUKA AG
Agency:
Art Director:
Alexander Swoboda
Creative Director:
Mattias Schelbert
Designer:
Anna Hascher
Nadja Gerstlacher
Partner Light:
FLM
Partner Media & Design:
Lucy Jameson
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