We wanted to find out, if people would still buy a t-shirt, if they knew just how it was made. To do so, we built a T-shirt vending machine. But instead of simply receiving a t-shirt, customers were shown a video of its production. Afterwards they could choose between buying the T-shirt or donating the money. We documented the results of the experiment in a video, which sparked a big discussion amidst consumers and – what’s more important – between consumers and producer.
The 2 Euro T-Shirt – A Social Experiment
Awards
Nomination
Promotions & New Media
Ambient Media
Nomination
Design & Craft
Environmental Design
Details
Categories:
Country:
Year:
Credits
Client:
Fashion Revolution
Agency:
Art Director:
Jessica Witt
Michail Paderin
Chief Creative Officer:
Wolfgang Schneider
Creative Managing Director:
Jan Harbeck
David Mously
Director of Photography:
Alessandro Rovere
Kevin Krefta
Executive Creative Director:
Michael Schachtner
Film Director:
Robert Bader
Photographer:
Christian H. Hasselbusch
Script:
Jessica Witt
Michail Paderin
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