Russia, like other countries, has many standardized serial residential buildings. With this particularity in mind, tailor-made design projects were given free of charge to millions of Russian families. An online platform on the IKEA website called ‘Kvartiroteka’ (a mishmash of the Russian words ‘apartment’ and ‘library’) offers millions of design projects. IKEA plans to adapt this platform to other countries in the future.
Kvartiroteka
Awards
Nomination
Integration & Innovation
Social Responsibility Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
IKEA
Agency:
Agency Producer:
Tatyana Dmitrieva
Julia Fruktenbein
Art Director:
Victoria Vysotskaya
Timur Abdyusheev
Copywriter:
Anastasia Gorenshtein
Creative Director:
Nikolai Fabrika
Designer:
Ilya Kuleshov
Digital Art Director:
Maxim Demkin
Senior Copywriter:
Evgeniy Golovan
Julia Komolikova
Senior Digital Producer:
Vladimir Lovtsov
Anna Chaplygina
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