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LEGO Speedrun

In era of digital gaming, people were not buying Lego sets that much. Mainly they didn’t visit shopping pages. To engage the elusive audience – gamers, Lego did what it does best. They made it fun. By simply imagining e-com site as a game and asked gamers to do what they do anyway. Lego used the worldwide phenomenal Speedrun, set up a page, and hosted a special Minecraft speedrun contest, setting up a series of challenges. An idea that made the eCommerce experience fun.

Awards

Member Club Gold Award Brand Experience New Use of Media

Details

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Country:

Year:

Credits

Client:

LEGO

Agency:

McCann Prague

Account Director: Ladislav Dyntar
Account Manager: Laura Havlová
Art Director: Oleksandra Horobienko Vítězslav Štrobl
Copywriter: Aleš Brichta
Creative Director: Leonard Savage
Creative Excellence Manager: Alice Reindlová
Designer: Sophia Steigler Tomáš Matis

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