The Leica Camera headquater returns to Wetzlar, its place of origin. A museum and a flagship store represent history and future of Leica. Our topic is to connect Leica photography and Leica technology. A monumental circle of steles forms the centerpiece of the exhibition, highlighting milestones in photo technology with a spotlight on the Ur-Leica. It is surrounded by a 35mm format photo frieze with iconic images from 36 Leica photographers. Displayed along the running p
Leica Camera – Museum and Flagship Store
Awards
Silver Award
Design & Craft
Environmental Design
Details
Categories:
Country:
Year:
Credits
Client:
Leica Camera AG
Agency:
Art Director:
Klaus Mai
Copywriter:
Thomas Heise
Creative Director:
Klaus Mai
Thomas Heise
Photographer:
Katrin Denkewitz
Michael Axel
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