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Live. From a Different World

Romania is not one country but two: urban Romania – young, modern but losing touch with their roots, and rural Romania – old, full of tradition but isolated, and disappearing. Connecting the two Romanias was achieved thanks to Vodafone’s superior network coverage via an interactive Facebook live show.

Awards

Silver Award Promotions & New Media New Use of Media
Nomination Integration & Innovation Social Responsibility Campaigns
Member Club Gold Award Integration & Innovation Integrated Campaigns

Details

Categories:

Country:

Year:

Credits

Client:

Vodafone

Agency:

McCANN Worldgroup Romania

Account Manager: Diana Patriche
Agency Producer: Tiberiu Munteanu Alexandru Platon
Art Director: Daniel Strugariu
Copywriter: Ruxandra Papuc
Creative Director: Catalin Dobre
Group Account Director: Doina Ionescu
Media Director: Valentina Draghici
Media Manager: Anca Saltan
Photo Producer: Alex Ionescu

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