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Loving Touch

As skincare experts, NIVEA believes in the power of human touch and studies have shown that contact with skin can improve a newborn’s chances of survival and has long term health and developmental impact. NIVEA’s Loving Touch is a protype design intended to replicate the benefits of human skin-to-skin contact for premature babies otherwise isolated in hospital incubators.

Awards

Silver Award Integrated & Innovation Product / Service Innovation

Details

Categories:

Country:

Year:

Credits

Client:

NIVEA

Agency:

Publicis One Touch / Hamburg

Creative Director: Denis Kakazu Simon Lotze

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