With the rise of right-wing powers, psychological stress has increased dramatically for queer teenagers: 89 % are bullied. Their risk of suicide is four times higher. rnTo escape reality, they turn to online gaming, especially Roblox, the most popular gaming platform among teens. That’s where “Wiener Städtische”, Austria’s largest life insurer, provided help: with the world’s first in-game help center, offering free, anonymous & professional counseling.
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Awards
Silver Award
Integrated & Innovation
Product / Service Innovation
Bronze Award
Integrated & Innovation
Branded Content
Details
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Credits
Client:
Wiener Städtische
Agency:
Creative Director:
Lukas Hueter
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