LRT is the national broadcaster that creates content for a diverse audience – from kids to adults. Yet one age group seemed overlooked – teens. To engage them, a new platform called LRTU was created (for YouTube, TikTok, and Instagram). It is intended to be for teens, by teens, and about teens. A visual identity was required to match the transformative phase in the life of this age group.
LRTU Brand Identity
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Design
Corporate Brand Identity
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