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M1 Radio – A Unified Identity for a New Era

M1 Radio, Lithuania’s pioneering music station, faced waning relevance and a fragmented visual system. We unified M1, M1+ and M1 Dance under a single identity, reviving the iconic 1989 logo with sharper geometry and colour. A custom alphabet and distinct sub-brand palettes create cohesion and flexibility across broadcast, social and live contexts, restoring M1 Radio’s status as a contemporary cultural icon and reconnecting it with younger audiences.

Awards

Silver Award Design Corporate Brand Identity

Details

Categories:

Country:

Year:

Credits

Client:

M1

Agency:

ANDSTUDIO / Vilnius

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