Magazine “IR” campaigns ‘Political Tinder’

Youngsters in Latvia are not interested in politics. Naturally they tend to skip their first and therefore all the following governmental elections as well.nnWe wanted find a way that would be attractive enough to connect Latvian youth with politics for the first time.nnIntroducing “IR Political Tinder” a dating app, which in a simple and engaging way helps you find your political match in just 5 minutes.

Awards

Member Club Gold Award Interactive & Mobile Interactive Campaigns

Details

Credits

SIA McCann Riga

Account Manager: Anete Rožukalne
Art Director: Dimitrijs Pavlovs
Copywriter: Valters Jonāts
Creative Director: Valters Jonāts
Designer: Dimitrijs Pavlovs
Strategist: Bruno Vāvers

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