Marathon Dogs

It’s easier to train for a marathon with a sparring partner. But what if you don’t have one? ČSOB Bank, an official partner of Bratislava Marathon teamed up with the largest dog shelter in the country and introduced Marathon Dogs. Unique training solution for runners who don’t have a sparring partner. Now they can simply lend one from their nearest shelter. Runners will be ready for the marathon and the dogs will get a walk. As a bonus runners can adopt their partners.

Awards

Member Club Gold Award Integrated & Innovation Integrated Campaigns for Commercial Brands

Credits

MUW Saatchi & Saatchi

Account Director: Anh Doan
Account Manager: Diana Hromekova
Art Director: Peter Danada Ivan Tichý Roman Švajka
Copywriter: Barbora Gric Jan Stancik Andrej Hrivnák
Creative Director: Jaroslav Vigh
Film Director: Robert Ludrovsky
Strategist: Patrícia Reichlová Klaudia Linkeschová

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