Estonian-based Martvili represents a contemporary take on old Georgian lemonade making tradition. The drinks are packed into cans instead of bottles, and the sweetness has been reduced, to name but a few modern twists. The packaging design concept is a perfect reflection of that. It equally springs from an ancient Georgian heritage – the famous blue tablecloths of Georgia, lurji supra – but gives it an all new, exciting life.
Martvili
Awards
Shortlist
Design
Packaging
Details
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Credits
Client:
Lammtarra OÜ
Agency:
Creative Director:
Kirill Ratman
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