Classical concert halls. Where everyone is obsessed with the notes of Mozart and Beethoven…and not the location of the nearest McDonald’s. Knowing that, we created: the Jingle Board. At first, an OOH with no branding and then: an ear worm worthy of a symphony. McDonald’s positioned the Jingle Boards in front of Germany’s most famous and most visited concert halls. The minimalistic OOH poster shows the musical note sheet of the world-famous McDonald’s jingle.rn
McDonald’s Jingle Board
Awards
Bronze Award
Print & Outdoor
Outdoor (including poster and billboard)
Details
Categories:
Country:
Year:
Credits
Client:
McDonald's
Agency:
Art Director:
Renato Valim
Creative Director:
Benjamin Waldt
Photographer:
Torsten Roman
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