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Bankinter planned to continue growing their customer base and recover the Spanish financial category reputation after the 2008 financial crisis, with a new positioning “The bank that sees money just like you do”. However, March 2020 brought another even more severe crisis, a pandemic, for which only clever storytelling would not be enough. The bank wanted to say it would contribute through unprecedented measures to help customers and employees affected by the pandemic.

Awards

Silver Award Film & Audio Craft – Direction, Cinematography and Editing
Member Club Gold Award Integrated & Innovation Integrated Campaigns for Commercial Brands
Member Club Gold Award Film & Audio Craft – Direction, Cinematography and Editing

Details

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Year:

Credits

Client:

Bankinter

Agency:

Sioux & Cyranos

Agency Management Team: María López-Chicheri Roberto Lara
Art Director: Michel Morem
Copywriter: Nani Albeniz
Creative Director: Leandro Raposo
Executive Creative Director: David Fernández
Film Director: Joaquín Urbina Ana Gale
Production Director Agency: Alba Riart
Singer: Ele
Sound Designer: Pablo Cebrian

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