The pandemic, war, energy costs, inflation etc. The news are full of negative headlines. Newspapers and media houses love to use clickbaiting as tool to raise the amount of views. We believe: enough is enough. For our client GRAWE sidebyside – the insurance for young people – we created a billboard campaign that used the mechanics of a clickbait campaign but with a twist: In the end surprisingly nothing ever happens – perfect for an insurance.
most uninteresting thing
Awards
Shortlist
Print & Outdoor
Outdoor (including poster and billboard)
Details
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Client:
Grazer Wechselseitige Versicherung Aktiengesellschaft
Agency:
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