Non-Fungible Animals

To turn the hype around NFTs into help and protect something that is equally unique, WWF launched Non-Fungible Animals. A collection of 10 unique digital artworks designed to help the fight to save 10 endangered species. All NFAs were limited to the exact number of animals left in the world. Non-Fungible Animals established a new fundraising system, turning limited artworks into unlimited donations – and changed the conversation about NFTs highlighting an important topic

Awards

Bronze Award Interactive & Mobile Interactive Campaigns
Bronze Award Interactive & Mobile Interactive & Mobile for Non-profit/Public Service/NGO
Bronze Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO

Credits

Saatchi & Saatchi Düsseldorf

Agency Producer: Barbara Schinzel
Art Director: Tela von Mücke Hendrik Müller Ian Guimarães Stefan Nauert Cara Shikura Agnieszka Gast
Artists: Boss Logic Etienne Kiefer Anna Rupprecht Andres Ribon Eric Peters Romulo Kuranyi Freehand Profit Rocket and Wink Lea Fricke Vinzent Britz
Chief Growth Officer: Christoph Pietsch
Copywriter: Gabriel Lepesteur Clemens Wadepohl Uwe Grothey Laura Gaszak Helen Häusermann
Creative Director: Julia Rottmann
IT Development: Joel Ramirez Marc Vongerichten Hendrik Neumann Daniel Robens
Other: Friederike Eichhorn Christian Anhut Andreas Läufer Max Penk Marco Diel Alexander Hatzekonstantinidis Dennis May
PR/ Marketing (MSL): Wolfgang Büchner Wigan Salazar Christoph Schnabel Antonia Gottwald
Production Company: Chamaeleon Dominik Skopp Kendra Maass Rouben Pohl
Sound Designer: Timo Kockmeyer
UX/ UI Design: Marco Barooha-Siebertz Ralf Brenner

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