Data shows that parents fear to disappoint their kids when they gift used toys. To promote the used toys of Marktplaats, we had to break that barrier. We did so by sharing the ultimate proof that kids love second hand toys, through a simple and very relatable behavioural insight: Children always want another child’s toy. So why not give it to them?rnrnThe result was an integrated campaign made entirely out of authentic footage of real kids playing.
Nothing as lovely as another child’s toy
Awards
Green Star
Silver Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
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