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O.O.A.K.Masterclass

ONE.OF.A.KIND (A MASTERCLASS ON BRAND STRATEGY) is an online course by Ulrike Hirtzberger. The course teaches the basics of brand strategy & combines theory with practice. A workbook documents the process. For the brand, an identity was created which deals in a playful way with the topic of brand strategy. 23 unusual still lifes were captured in videos as well as in images. A symbol made out of the initials of the brand name reflects the balanced still lifes. www.ooak.cc

Awards

Bronze Award Design Corporate Brand Identity

Details

Categories:

Country:

Year:

Credits

Client:

Ulrike Hirtzberger

Agency:

Copywriter: Karina Wilson Matthias Alber
Creative Director: Kevin Nowak
Director of Photography: Julius Hirtzberger
Editing: Mateusz Najder
Grading: Alexander Milusic
Photographer: Julius Hirtzberger
Portfolio Photography: Julian Poropatich
Prepress: Michael Lenhart
Strategy: Ulrike Hirtzberger

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