Concept, art direction and design of the visual communication for a new branch of bag manufacturers FREITAG: ‹F-ABRIC›. These are new 100% biodegradable textile fabrics are grown and processed in Europe. The core medium of the communication is a newspaper that explains the project extensively over 80 pages. A highlight is the trip by the Freitag brothers by bicycle and train to trace the production sites of a pair of pants in France, Germany and Italy.
ON THE ROAD TO F-ABRIC
Awards
Nomination
Design & Craft
Editorial Design
Details
Categories:
Country:
Year:
Credits
Client:
FREITAG lab.
Agency:
Art Director:
Marcus Kraft
Copywriter:
David Keller
Rainer Brenner
Creative Director:
Daniel Freitag
Markus Freitag
Designer:
Marcus Kraft
Illustrator:
Marlon Ilg
Simon Trüb
Overall Responsibility:
Daniel Rohrer
Photographer:
Lukas Wassmann
Pascal Grob
Production Road Trip:
Lukas Widmer
Styling Look Shots:
Andrea A. Serrano
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