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Ööloom Beach Poncho Package

Ööloom Beach Poncho is designed for every kids perfect beach day. To illustrate this idea of an idyllic summers day we made the poncho look like a popsicle. The popsicle stick is not just some random junk but a coat hanger and the see through area in the package (which is in the shape of a popsicle) lets the customer feel and touch the fabric. This way the package helps us communicate the right ideas and feelings but it is still quite a sustainable and budget friendly.

Awards

Bronze Award Design Packaging

Details

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Credits

Client:

Ööloom

Agency:

Good Bits Studio OÜ

Copywriter: Mihkel Virkus
Creative Director: Johan Kallas Karmen Kallas Mihkel Virkus
Other: Johan Kallas
Photographer: Karmen Kallas

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