Dodo Pizza is where technology meets pizza delivery. This digital-first pizza company is one of Russia’s fastest-growing food franchises. To extend the franchise abroad, the AI pizza was created based on an analysis of 300,000 recipes and scientific papers on food to find the perfect combination of ingredients. The recipe was shared with the world and got 400M impressions. Seventy franchises were bought following the campaign, which has no budget, and, requests keep growing.
Open Source Pizza
Awards
Silver Award
Interactive & Mobile
Any Other
Nomination
Brand Experience
PR / Events
Member Club Gold Award
Brand Experience
Promotions
Details
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Credits
Client:
Dodo Pizza
Agency:
Account Manager:
Maria Shumakova
Agency Producer:
Yuriy Marin
Valery Gorokhov
Art Director:
Alexey Litovka
Client Services Director:
Christina Krushinskaya
Copywriter:
Petr Martyuk
Creative Director:
Alexey Fedorov
Managing Director:
Natalia Tsyganova
Senior Digital Strategist:
Claudia Nazarenko
Senior Strategic Planning Manager:
Julia Chmyr
More Any Other Works
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Bronze Award Interactive & Mobile Any OtherShortlist Integrated & Innovation Branded Content
DRMAX CHEAT CODE
THIS IS LOCCO
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Shortlist Brand Experience PR / Events
From Ring Road to Safe Road
MAGIC Agency
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Shortlist Brand Experience PR / Events
DNA of Democracy
MSL GermanySeven.One AdFactory GmbH / Creative House