Knowing that 61% of the Portuguese population struggles with vision problems, Optivisão, Portugal’s biggest national optical store, launched an awareness campaign. On Sunday night, during two of that country’s most watched TV shows, ‘Got Talent’ and ‘Just Duet’, Optivisão deliberately blurred the TV hosts, making viewers experience how people with advanced sight problems see the world.
Optivisão – See Before You Don’t
Awards
Nomination
Promotions & New Media
New Use of Media
Member Club Gold Award
Film & Radio
Any Other
Details
Categories:
Country:
Year:
Credits
Client:
Optivisão
Agency:
Account Executive:
Frederico Bento
Agency Producer:
Cristina Almeida
António Júnior
Art Director:
Guilherme Nunes
Copywriter:
Jaime Nascimento
Creative Director:
Steve Colmar
Nuno Salvaterra
Designer:
José Gouveia
António Segurado
Film Editor:
Inês Correia
General Manager:
Tiago Strecht
Head of Strategy:
Patrícia Araújo
Media Account Supervisor:
Patrícia Abreu
More Any Other Works
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Nomination Film & Radio Any Other
Keynote Presentation
Kolle Rebbe
-
Nomination Promotions & New Media New Use of MediaNomination Film & Radio Radio Commercials
Theater Rigiblick Plays the News
FCB Zürich
-
Silver Award Integration & Innovation Best Use of TechnologyNomination Promotions & New Media New Use of Media
Mortal Timeline
BBDO Russia Group