The INTOUCH insurance company decided to demonstrate the horrible consequences of speeding. The agency uploaded a video to YouTube entitled ‘most terrible fatal car crash ever! It showed a car following another for 10 minutes at the legal speed limit, but when a user reached for the timeline to find the crash, in thumbnails they saw alternative footage: the car veering into the oncoming lane, followed by a head-on collision with a truck. Then a message appeared saying, don’t rush!
Mortal Timeline
Awards
Silver Award
Integration & Innovation
Best Use of Technology
Nomination
Promotions & New Media
New Use of Media
Details
Categories:
Country:
Year:
Credits
Client:
InTouch Insurance
Agency:
Agency Producer:
Boris Anisonyn
Dmitry Rubezhov
Art Director:
Alexey Starodubov
Yuri Mikhailov
Alexander Lubavin
Copywriter:
Kirill Emelyanov
Creative Director:
Nikolay Megvelidze
Digital Account Director:
Elina Yaroslavskaya
Executive Director:
Vladlena Obukhova
Junior Account Manager:
Alexandra Bichaeva
Senior Account Manager:
Ekaterina Moskvina
Strategic Planning Manager:
Nikita Nikiforov
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